Privacy Policy

1. Introduction
Welcome to Guineys.ie, operated by Michael Guiney Ltd, located at 11–12 North Earl Street, Dublin 1, Ireland.
We respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, make a purchase, or interact with us, including through email and SMS marketing.

We comply with the General Data Protection Regulation (EU) 2016/679 (GDPR) and the Irish Data Protection Acts.

2. Who we are
Michael Guiney Ltd
11–12 North Earl Street,
Dublin 1, Ireland

If you have any questions about this policy or your data, please contact our Data Protection Officer (DPO) at:

Email: [email protected]
Phone: +353 (01) 6522902

3. What personal data we collect
We collect the following categories of personal data depending on how you interact with us:

Contact and account information: name, email address, phone number, postal address, account login details.
Order and payment information: order history, payment details (processed securely by third-party payment providers), billing and shipping addresses.
Marketing preferences: your choices regarding email or SMS marketing.
Device and usage data: IP address, browser type, device identifiers, cookies, and site analytics.
Customer service information: messages or enquiries sent to us.

4. How we collect your data
We collect your data when you:

Create an account or place an order on Guineys.ie.
Sign up for marketing communications via email or SMS.
Contact us by email, phone, or through our website.
Browse our site (via cookies and analytics tools).

5. How we use your personal data
We process your personal data for the following purposes:

6. SMS marketing

If you provide your mobile number and opt in to receive SMS marketing, we may send you promotional or informational text messages about our products, offers, or events — up to six messages per month.
You will only receive SMS messages if you have explicitly consented to do so.

You can opt out at any time by replying “STOP” to any message or contacting us at [email protected].
Once you opt out, your number will be removed from our SMS marketing list. We may retain your number in a suppression list to ensure you do not receive further messages.

Standard message and data rates may apply depending on your network provider.

We may use a third-party SMS service provider to send messages securely on our behalf. All providers are required to comply with GDPR and data protection standards.

7. Email marketing

If you opt in to receive marketing emails, we will use your email address to send product updates, offers, and news.
You can unsubscribe at any time by clicking “Unsubscribe” in any email or contacting us directly.

8. Cookies and tracking

We use cookies to improve your experience on our website and to analyse site traffic.
We use CookiePro to manage your cookie preferences and obtain consent.
Cookies may be essential (for site functionality), analytical, or marketing-related.

You can manage your preferences or withdraw consent at any time using our cookie banner or by adjusting your browser settings.
For more details, see our Cookie Policy here

9. Data retention

We retain your data only as long as necessary for the purposes described in this policy:

Customer account and order records: up to 7 years (for tax and legal compliance).
Marketing data (email and SMS): until you withdraw consent or after 3 years of inactivity.
Customer service enquiries: up to 2 years after resolution.
Cookie and analytics data: according to cookie duration and consent settings.
When data is no longer needed, it is securely deleted or anonymised.

10. Sharing your data

We may share your personal data with trusted third parties who help us provide our services, including:

Payment processors
Delivery and logistics partners
Email and SMS marketing providers (e.g. Mailchimp, Klaviyo, Twilio)
Analytics and advertising partners (e.g. Google Analytics, Meta Ads)
IT hosting and website service providers
Delivery Partners
To ensure your order is delivered safely and efficiently, we share your name, delivery address, phone number, and email address (where provided) with our delivery partners, including:

DPD Ireland
An Post
Fastway Couriers

These partners use your details solely for the purpose of delivering your order and providing related delivery updates.

Dropship Partners
In some cases, products may be shipped directly from one of our approved dropship partners.
When this occurs, we share the necessary delivery information (name, address, contact details) with that partner so they can dispatch your order.
The name of the relevant dropship partner will always be listed on the product page.
Dropship partners are required to process your data only for delivery purposes and in accordance with GDPR.

We never sell or rent your personal data.

11. International data transfers

Some of our third-party providers may process data outside the European Economic Area (EEA) (e.g. the United States).
Where this occurs, we ensure that adequate safeguards are in place — such as EU Standard Contractual Clauses (SCCs) — to protect your data.

12. Security of your data

We use appropriate technical and organisational measures to protect your personal information, including:

Encrypted website connections (HTTPS)
Restricted staff access to personal data
Secure servers and firewalls
Regular system updates and data access reviews
While no system is completely secure, we take all reasonable steps to prevent unauthorised access, loss, or misuse of data.

13. Your data protection rights

Under GDPR, you have the following rights:

Access – request a copy of the data we hold about you.
Rectification – ask us to correct any inaccurate or incomplete information.
Erasure – request deletion of your data (“right to be forgotten”).
Restriction – limit how we process your data.
Data portability – receive your data in a portable format.
Objection – object to processing, particularly for direct marketing.
Withdraw consent – withdraw consent at any time (e.g. for SMS or email marketing).
To exercise these rights, contact us at [email protected].
You also have the right to lodge a complaint with the Data Protection Commission (DPC) in Ireland:
www.dataprotection.ie

14. Children’s privacy

Our website and services are not intended for individuals under the age of 16, and we do not knowingly collect personal data from minors.

15. Updates to this policy

We may update this Privacy Policy from time to time.
The most recent version will always be available on Guineys.ie, with the effective date clearly shown at the top.
We may also notify you by email or website notice if significant changes occur.

16. Contact us

If you have any questions, concerns, or requests about this Privacy Policy or how we handle your data, please contact:

Data Protection Officer
Michael Guiney Ltd
11–12 North Earl Street
Dublin 1, Ireland

Email: [email protected]
Phone: +353 (01) 6522902